Corporate Health Promotion Plan communication is important to all facets of Wellness and preventive medicine and is relevant to:
• Healthcare provider-patient relationships
• An individual’s exposure to, search for, and use of Corporate Health Promotion Plan information
• Effective counseling and patient education for behavior change
• Content of public health messages and community campaigns

Effective health communication should have these attributes:
• Accuracy: content is valid and error-free
• Availability: delivered or placed where the intended audience can access the information
• Balance: content presents benefits and risks of potential actions
• Consistency: content is locally consistent over time and is also consistent with information from other reliable sources
• Evidence-based: content and methods of delivery are based on relevant scientific evidence
• Reach: content gets to or is available to as many employees as possible in the target population
• Reliability: content source is credible; content is kept up-to-date
• Repetition: delivery of/access to the content is continued over time, to reinforce the impact with the audience and to reach new members of the target population
• Timeliness: content is provided when the audience is most receptive to, or in need of, the specific information
• Understandability: reading, language levels, and format are appropriate for the specific audience (i.e., Employees, Family Members, Garrison leadership, etc.)

What the research says about health communication
• Health communication best supports Wellness when multiple communication methods are used to reach specific audiences.
• Effective Wellness and communication initiatives should reflect an audiencecentered perspective, and reflect the preferred formats, contexts, and method of communication for the intended audience.

Material adapted from: U.S. Department of Health and Human Services. Healthy People 2010. 2nd ed. With Understanding and Improving Health and Objectives for Improving Health. 2 vols. Washington, DC: U.S. Government Printing Office, November 2000.
http://www.healthypeople.gov/document/HTML/Volume1/11HealthCom.htm

Health Testing:
• Blood pressure
• Breast cancer Testing
• Skin cancer Testing
• Diabetes Testing
• Cholesterol Testing
• Eye exams
• Body-fat Testing
• Flu shots
• Posture screening, spinal analysis
• Worksite child immunizations
• Prostate cancer screenings
• Fitness Testing
• Depression Testing

Fitness Ideas:
• Worksite excercise room or fitness center
• Walking and/or running club (during lunch hour or breaks)
• Worksite bike rake
• Mind and Body classes (yoga, tai chi) initiatives
• Team sports (basketball, volleyball softball)
• Host an exercise equipment swap

Behavior Change or Lifestyle Change Strategies:
• Tobacco cessation
• Weight management initiatives
• Substance abuse initiatives
• Fitness activity
• Stress management initiatives

Prevention and Safety Strategies:
• Back-injury training and prevention
• Education about Ergonomics
• Hand-tool safety initiatives
• Fire safety initiatives

Awareness, Health Education, and Support Strategies:
• Lunch-and-learn or brown-bag wellness seminars (see your EAP for a list)
• Nutrition and diet information, plus make available healthy food alternatives in your vending machines and cafeteria, and make available food storage and preparation facilities to encourage healthier eating
• Prenatal care initiatives
• Work/Life Balance initiatives
• Elder care initiatives
• Cancer support groups
• Financial education

Stress-Reliever Strategies:
• Laughter bulletin board where staff members can post jokes and cartoons (in good taste)
• Onsite Massage Services
• Stretch breaks
• Group lunches or celebrations

Disease Management Strategies:
• Back pain
• Asthma
• Diabetes
• Depression
• Cancer
• Obesity
• Hypertension

Employee Health Services
• worksite medical services
• worksite medical examinations
• health risk testing and counselling:
• blood pressure testing,
• blood cholesterol testing,
• blood glucose testing clinics,
• thyroid testing,
• bone density testing,
• prostrate cancer testing
• encourage self-exams – breasts, testicles
• medical surveillance Strategies
• immunizations and flu shots
• disability case management
• Active rehab
• Return to work Strategies
• Self-care Strategies
• Disease management information and presentations:
• diabetes,
• stomach disorder,
• arthritis,
• asthma,
• allergy,
• foot and back care Strategies,
• chronic tiredness,
• migraines
• Online health and wellness education with continuous learning/reminders/tips
• Daily/weekly/monthly email tips or news bulletins
• Fitness appraisals
• Health and safety fairs
• Hand-washing tips and reminders
• Visiting your doctor guide – tips to efficiency
• links and information on help lines

• clearly communicated vision and mission
• clear and accurate job descriptions
• supportive appraisal system
• worker empowerment through decision-making, pace of work and connection to corporate goals, (on-line tools that connect to goals such as Baxter Healthcare)
• two-way communication training
• ‘no lunch hour’ meeting rules unless it is a lunch ‘n’ learn
• rates of absence and attendance program
• career tracking, (on-line tools like Pfizer)
• continuing education
• job rotation, special project assignments
• time management
• innovative ideas program
• change and complaint process
• email guidelines
• technology courses and assistance
• vacation useage
• shift work rotations and breaks
• conflict management skills
• handling negative attitudes workshops

Healthy Work Environment Strategies: Management Training

• scheduling
• incentive and recognition Strategies
• workload impact
• communication and feedback skills
• conflict management skills and support skills
• priority setting
• all of which are apart of the four employment relationship factors (trust, commitment, influence, and communication – from Canadian Policy Research Network)

Healthy Work Environment Strategies: Remuneration and Benefits

• massage – try an worksite massage therapist or seated massage breaks
• orthotics
• orthodontics
• gym membership subsidies
• education subsidies
• tobacco cessation and weight control partial reimbursement incentives
• safety shoe reimbursement
• out-of-country coverage
• vision care
• alternative therapy coverage

Healthy Work Environment Strategies: Building Program Support
• exercise breaks and stretches
• team challenges
• corporate sport teams such as soccer, volleyball, and hockey
• use workers who are in-house experts e.g., gardening, yoga, construction
• celebrate birthdays, anniversaries – other significant dates and achievements
• 5 minute catch-up at beginning of work week
• pot lucks and food for meetings
• green room for time outs and regrouping self
• encouraging face to face communications
• learn names

**The creation of health or harm within an organization depends on how work is managed. Workplace Culture Strategies must address high demand/low control, high effort/low reward, fairness, purpose and trust.

• childcare Strategies and information
• family planning information
• parenting classes
• Elder care Strategies and information
• retirement planning
• personal responsibility leave
• alternative work arrangements such as telecommuting, job sharing
• work-family-life transition support
• anger management and family violence
• family counselling initiatives
• budgeting and financial counselling
• understanding credit reports
• money safety tips – ATMS, credit cards
• advertising and promotion of community support groups
• cafeteria take-out program
• tax preparation initiatives
• will, power of attorney, and estate experts
• vacation planning and safe travel
• interpersonal relationship speakers
• motivational speakers
• bereavement information
• shift work and lifestyle Strategies
• limit overtime
• family wellness days – bike rodeos, BBQ, picnics
• swimming pool safety
• charity information – United Way, MADD
• other information sessions on:
• chemical free lawn and garden care,
• menopause,
• infertility,
• poisoning,
• fire safety initiatives
• seat belts and booster seats,
• playground safety,
• internet safety,
• home safety and energy efficiency

• violence in the worksite
• equity in the worksite initiatives
• harassment policy and training
• literacy/numeracy Strategies
• professional development and skill enhancing training
• air quality and sick building testing
• smoke-free worksite
• fire safety initiatives
• hazard control and WHIMS Training
• injury prevention, CPR/First Aid, emergency response Strategies
• enhanced signage
• installing guard rails
• work station design, ergonomic and repetitive strain reduction training
• stretching initiatives
• health and safety written and implemented policies
• Safety Audits
• access to bike racks, showers and change areas
• make stairs attractive and post signs to encourage their use
• proper lighting
• monitoring noise levels
• shift work strategies related to lighting, noise, air, breaks etc.

• Offer Stress management and mental health Strategies
• Offer substance use and abuse Strategies
• Offer tobacco cessation and control
• Offer nutrition counselling
• Offer weight control Strategies and counselling
• Offer encourage use of food logs
• Offer posting BMI charts
• Offer juice dispensing machines
• Offer water coolers
• Offer snack machines with low-calorie snack choices
• Offer snack machines with fruit, vegetable and calcium choices
• Posting nutritional information on snack machines
• Offer color-coded cafeteria choices
• Encourage breakfast – suggest choices to start the day
• healthy packed lunch ideas for adults and kids
• partnering with local restaurants for healthy lunch choices
• healthy recipes on-line
• healthy or low-cost cooking Strategies
• healthy shopping instruction
• naturopaths, homeopaths, herbal remedies and vitamins
• Offer information sessions on fad diets
• Offer disease prevention information
• STD’s
• active living and fitness Strategies such as a aerobics, walking or cycling clubs
• Offer self-defense training
• Offer relaxation training
• chiropractors
• relaxation and energy specialists
• Offer stretching classes such as yoga, tai chi
• Offer active living challenges
• walking challenges with pedometers
• stair climbing challenge
• sleep and sleep disorders e.g. snoring
• napping information and sleep rooms
• alertness and driving sessions
• encouraging light breaks
• create a wellness Yellow Pages
• information sessions on
• insect bites,
• memory enhancement,
• motion sickness,
• nose bleeds,
• healthy skin,
• frost bite,
• gingivitis and mouth care,
• hair loss,
• ear infections,
• fever,
• psoriasis,
• TMJ,
• varicose veins,
• shingles,
• defensive driving,
• sun safety,
• avoiding home and vehicle theft,
• food safety
• handwashing

**Healthy Living Strategies should assist in the development of self-efficacy which means that the individual has a senses that they can influence the course of events in their normal daily life, that they can deal with their normal consequences, that they feel confident and sure of themselves.

Why Complete a Corporate Health Promotion Plan Environment Assessment?

The purpose of completing the assessment is to identify your worksite’s strengths and areas in need of improvement. The assessment will lead your workgroup to recommend actions for changes to make the worksite more supportive of healthy behaviors (i.e. healthy food choices in snack machines, policies to enforce no tobacco use on worksite grounds or encouraging walking during break times). You may find some of the actions for supporting healthy behaviors are easy to do and others may not be feasible or efficient in your worksite. The assessment results can also be used as a baseline measure for evaluation. The initial assessment can later be compared with a follow-up assessment several months later to note progress.

Who should do the Corporate Health Promotion Plan Environment Assessment?

Identify a workgroup (at least 4-5 employees) who will be accountable for completing the assessment. This may be a subset of your wellness workgroup. Forming a diverse group from all areas and levels of your organization is important for meaningful assessment and successful planning and implementation. Suggested members include: human resources, workers from various departments, administrators, supervisors, worker or wellness staff.

When should the Corporate Health Promotion Plan Environment Assessment be Done?

Use the assessment as a starting point for your Corporate Health Promotion Program. Once you have completed the assessment, determine which areas the workgroup will focus on (i.e. healthy eating, physical activity, general health, etc.). Establish a time for the workgroup to meet and monitor the progress. Also determine a schedule for annual assessments, so that the assessment can serve as a tool for continuous improvement and accountability over time.

Part 1 – Corporate Health Promotion Plan Assessment Checklist

Complete a Worksite Wellness Assessment Checklist to determine what wellness components you currently have at your worksite. This can be done with the full workgroup or you may want a few key personnel (such as the Human Resources lead, Wellness Coordinator or Workgroup Coordinator) to do a preliminary scan based on information they gather and then let the full workgroup react to their findings. Ask your broker for a sample wellness assessment checklist or create your own.

Completion of the checklist provides a reference point of the wellness functions that are currently in place or in process and it provides an overview of some of the items that should be considered for a broad-based Corporate Health Promotion Program.

Corporate Health Promotion Plan Checklist Components:

Categories. There are six major categories (General, Physical Activity, Nutrition, Health Screening, Tobacco Use and Emergency Response Plan). Each category has several questions that address what you currently have in place at your worksite.

Current Status. Initially, list whether you have the component (Yes), are in the process of instituting the component or you are planning for the component (In Process) or don’t have the component at all (No). At the end of each category, sub-total the number in each column and then total all of the categories at the end of the checklist to get an overview of where your worksite Corporate Health Promotion Plan currently rates. You should also use this baseline measure as a benchmark for later evaluation. By evaluating where your worksite is on each wellness component, you will be able to get a general idea of your status across each category and all 57 items.

Potential Priorities. After you have completed the assessment and the employee interest survey, you can use the potential priority column to indicate what components you might want to focus on that are either currently in process or don’t exist. This can serve as a first testing of possible areas to focus on as you develop your action plan.

Part 2: worker Input

Why would we want to do an employee survey?

You should conduct an employee survey to get a better understanding of your target audience (your organization’s workers) and get an initial idea of their current health habits and interest areas. The survey can be tailored to your worksite and can be done in paper form or through the use of survey instruments on the internet or that can be purchased. You can create your own employee survey or ask your broker for a Workplace Wellness Needs and Interest Survey.

As was the case with the worksite environmental assessment, the employee survey results can also be used as a baseline measure for later evaluation. The initial survey results can later be compared with a follow-up survey several months later to note progress.

You should also consider engaging workers in focus groups or informal interviews to gather information on their wants and needs. This can be done either before or after the survey, or if you don’t have the resources to survey workers, you could use this method to gather information in place of the survey.

No matter what method you use to gather information, make it as easy as possible for workers to complete and submit the information so you get a high return rate. Look at offering an incentive or prize for employees who complete the survey.

Once you start a Corporate Health Promotion Plan you will have a range of worker members. Some will already be very engaged in being active and eating well and your program will only reinforce and enhance their health. On the other end of the spectrum will be employees who may not engage no matter what you do. The remaining group is probably the largest group in the majority of corporations: employees who are at various stages of readiness to improve their health given the right type of programming and motivation. Summarized below are some tips you may want to employ once your program is up and running.

Key Factors in Corporate Health Promotion Plan

In today’s society there are many primary factors that influence people’s health behaviors. Look at the following list in maintaining participation in your program:

1. TIME. Staff members are busy, so the more you can work activity and healthy eating into their existing schedules, the better your chances for success. Example: A walk at lunch doesn’t take away from existing time, it just uses it differently. Also review the time of the day and length of any activity you might be promoting, since both time components may be factors.
2. ACCESS. How accessible is your Corporate Health Promotion Program. Is it onsite or at a nearby site? Do you offer access at breaks or outside of normal work hours?
3. KNOWLEDGE. Staff members need to know “Why” they are taking part in (the benefits) and also will need information about the “How to” in areas that are not commonly known.
4. COST. Ensure that you can provide no cost or decreased cost Corporate Health Promotion Programs will help participation rates. Coupled with incentives for participation, rates of participation will likely increase dramatically.
5. INCENTIVES. Some employees need incentives to get started in a Corporate Health Promotion Program. A full list of Corporate Health Promotion Plan incentive options can be on the website.

Key Time Periods in Corporate Health Promotion Plan

Good habits are frequently difficult to develop. There tends to be some critical times when employees drop out or fall off of a physical activity or diet program. The first key time zone seems to be around 6 weeks. If employees can start and stay consistent with a program through the first 6 weeks, they have made a fairly serious commitment to incorporate the habits into their lifestyle. The second key time is at about 6 months. Those who made it past 6 weeks may get bored and/or distracted from their program after several months. If employees can get past 6 months and sustain behavior through a full set of weather seasons, they have a very good chance of making the changes permanent.

Look at these time periods and think about how you can “boost” your workers to get them past these critical time markers. Promoting individual or group “challenges”, using incentives, or raised publicity/marketing are a few of the things you can do to help get your workers through these key time periods

Goal Setting for Corporate Health Promotion Plan

Setting goals has been shown to lead to better participation and more employees making a strong commitment. Whether it be a team goal of walking the equivalent of once around your state or an individual goal of so many miles or minutes of activity, the fact that there is something concrete to shoot for increases the likelihood employees will stick with the program.

Buddy Systems or Team Goals for Corporate Health Promotion Plan

The social aspects of improving one’s health cannot be underestimated. Many studies point to tight social groups being the backbone for a successful campaign because each individual has a commitment to something bigger than themselves and besides, it’s just more fun for the majority of employees. Build your program around some type of teams or partners and see what happens.

Team “Campaigns” for Corporate Health Promotion Plan

Some employees like competition and others don’t. Nevertheless, a worksite wide campaign has the advantage of keeping the message more visible and alive. Encourage campaign participation, but make it voluntary so that those who prefer that type of motivation can join while others can take part in their own way and at their own pace. If the idea of a campaign seems like too much work, consider tapping into existing campaigns where someone else provides resources for you.

Incentives for Corporate Health Promotion Plan

Incentives are frequently helpful in maintaining or raising interest. Significant incentives such as cash or health insurance rebates have proven to be very strong motivators for worker participation. However, even smaller incentives can be beneficial. Listed below are some sample incentives:
• Achievement awards. Verbal praise and a pat on the back are motivational to some, but a token of recognition of achievement may offer more. A colorful certificate to congratulate an worker for achieving a health-related goal is one example.
• Public recognition. Announced recognition at campaign mid-point or wrap-up festivities.
• Food. Include some healthy foods to kick-off, revitalize or wrap up a wellness campaign.
• Entertainment. Events serve a purpose in jump-starting, reenergizing or wrapping up a campaign. Having entertainment of any kind can boost morale.
• Merchandise. There is a long list of merchandise incentives, including sports equipment and small gift certificates to use at local merchants.
• Monetary incentives. Nothing says incentive better than cash. Worksites that have used cash or rebates as an incentive have shown much higher participation rates.
• Time off. Maybe the next best incentive to cash, or for some employees even better. This type of incentive makes good business sense if the number of absences drops significantly and attendance is used as one of the criteria.

There are a number of reasons why Corporate Health Promotion Programs are beneficial.

1. Enhanced Morale – When the organizational culture begins to change as a result of your health promotion efforts, you and your workers may actually start to see and feel a new level of energy within the organization. Ultimately, one of the most ambitious goals of any broad-based health promotion program is to attempt to influence the attitudes and actions of the organization’s most valuable resource — its workers.
2. Reduced Turnover – As we all know, worker replacement costs can be quite high for any kind of organization. The effort and expense associated with running employment ads, reading applications, checking references, interviewing qualified candidates, hiring and training a new worker can be a serious burden on any organization. In light of the challenges that high worker turnover pose, many corporations are looking to health promotion programs as an additional perk that can help to prevent workers from jumping ship.
3. Improved Recruitment Potential – In the midst of a very tight labor market, corporations are forced to pull out the stops in order to recruit new talent. In some instances, Health Promotion can prove to be a very valuable tool in sealing the deal.
4. Reduced Absenteeism – When an worker misses work in a organization setting, the entire organization is forced to absorb his/her responsibilities. Even in the event of the occasional absence caused by things like colds and the flu, work can back-up and tensions can build. Even worse is a long-term absence caused by a major health event that requires hospitalization and/or rehabilitation. By preventing certain types of illness caused by poor lifestyle habits, health promotion programs can play an important role in decreasing rates of absence.
5. Medical Cost Containment – The majority of corporations don’t start a health promotion program with cost containment in mind. However, cost containment for certain health problems should be considered a viable goal by many corporations.
6. Enhanced worker Health Status – One of the greatest advantages of a well-designed Corporate Health Promotion Program is the promise of enhanced health. There is a growing body of evidence that suggests well-designed Corporate Health Promotion Programs can successfully impact such behaviors as tobacco use, high-risk alcohol use, and more.